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Award-winning premium Nilgiri green tea now in India

The 'Avataa Nilgiri Long Ding Green Tea', popular in the US and Europe, will henceforth be available in the Indian markets.

"This tea has won the prestigious certification 'tea with superior characteristics' at 'North American Hot Tea Spring Championship 2011' and was showcased in 'champion circle' at Las Vegas World Tea Expo. Although it is a premium Nilgiri green tea, so far, it was not available in the Indian markets. We have now launched it in domestic markets," Mr G. Udayakumar, Director, Bluegate Beverages, which manufactures this connoisseurs' tea, told Business Line.

"This has become possible because of our installing a new production and packing facility at an outlay of Rs 1.5 crore at Billimalai Estate, 12 kilometres from Coonoor. The high-grown leaves from the 250-acres of Billimalai Estate situated at 6,400 feet above sea level alone are used to manufacture this tea," he said.

'Avataa' means 'fresh' in Sanskrit. 'Long Ding' refers to the celebrated 'Kaihua Long Ding' tea in China originating in Kaihua county and Long Ding Lake. "Only tender leaves handpicked from select pockets are used. Long and stalky in appearance, the raw material picked as 'two leaves and a bud' undergoes minimum processing. Accordingly, they retain the best antioxidant properties of green tea. Our pack comes with Tea Board's observation on 'Green Tea for healthy living' highlighting its protection against cancer and heart ailments," he said.

"This is multi-brew tea readied with steeping for three minutes some 10 tea leaves in a glass of water heated to about 80 degrees Celsius. water can be added to the same tea four more times. When brewed, the leaves fully open with fresh aroma and leaves sweet aftertaste," he said.

"This is a high-value-low-volume beverage. We get only 40 kg suitable green leaf daily. We are packing in convenient consumer cans. In the end-market, the tea fetches Rs 3,500 to 4,000 a kg," he added.

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Nilgiri speciality tea gets export order.

Business Line | January 30, 2012 | Copyright Byline: P.S. Sundar

A high-value-low-volume Nilgiri speciality tea has received bulk export order.

Tea export major, JFK International Ltd., has placed orders for 150 kg of Avataa speciality tea manufactured by Bluegate Beverages P Ltd with the one-bud-and-one-leaf tea handpicked from select pockets of single garden, Billimalai Estate, situated at 6,400 feet above sea level, 12 km from Coonoor.

aoeWe are buying this at Rs 2,150 a kg. Our first consignment of 15 kg will go to Japan. We will procure the rest volume as and when the manufacture is complete. We will export more volume to Japan and Germanya, Mr Dhansukh Sejpal, JFK's Chief Executive Officer, told Business Line.

It is not common for exporters to place orders for higher volumes of high value teas. aoeWe are buying this tea due to our importers' preference. The fragrant brew and refreshing aroma supported by soothing after taste make this tea exquisitea, Mr Sejpal said.

aoeThe volume produced is low because we get only 40 kg suitable green leaf for processing daily. The white pubescent hairy brush accompanying the tender leaf contributes to the taste and increased polyphenols presence. These are multi-brew speciality teasa, Bluegate Director, Mr G. Udayakumar, said.

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Avataa multi-brew teas enter Indian auctions

P. S. SUNDAR COONOOR, MARCH 2: The Avataa Nilgiri multi-brew teas, popular in the US and Europe, will enter Indian auctions through the 'Nilgiri Winter Speciality Tea Auction' to be conducted on March 10 by the Nilgiri Planters' Association with the Tea Board as principal sponsor.

"This is the first time our high-value-low-volume teas are being offered in any Indian auction. We are offering 15 kg each of White Tea, Twirl Green Tea and Nilgiri Long ding tea in six separate lots and 5 kg of Virgin Green Tea in a single lot," Mr G Udayakumar, Director, Bluegate Beverages, which manufactures these teas, told Business Line.

"Of them, 'Avataa Nilgiri Long Ding Green Tea' has won prestigious certification 'tea with superior characteristics' at 'North American Hot Tea Spring Championship 2011' and was showcased in 'champion circle' at Las Vegas World Tea Expo," he said.

"Recently, we have received orders for sizable volume for supply to Japan. It is not common for exporters to place orders for larger quantity of high value teas but volumes of these teas are traded because of importers' preference due to fragrant brew. The white pubescent hairy brush accompanying the tender leaf contributes to the taste and increased polyphenols presence," Mr Udayakumar said.



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Over 1,500 kg speciality teas up for auction in Coonoor

COONOOR, MARCH 8: A volume of 1,535 kg of high-value teas from 21 factories will be offered at the 'Nilgiri Winter Speciality Tea Auction' to be conducted on Saturday by the Nilgiri Planters' Association (NPA), with the Tea Board as its principal sponsor.

These are speciality teas manufactured this winter from bushes selected from about 6,900 hectares owned by NPA members at 6,500 ft above sea level.

The estates are located in the legally registered Geographical Indication region of 'Nilgiri Orthodox Tea'.

WINTER TEAS

"Every winter, about three lakh kg of speciality teas fetching Rs 500 to Rs 5,000 a kg are manufactured in the Nilgiris. These are 'self-drinking' teas (with no need to add anything) coming from a single origin. They are delicately fragrant bright teas with intrinsic qualities. They do not cloud but maintain stable vivid colour, perfect for ready-to-drink format. NPA factories have ISO and HACCP certifications. Some select grades are coming up for this auction", Mr Suresh Jacob, NPA Chairman, told Business Line.

Some highly preferred lesser-known speciality teas coming up for this auction include white tea varieties, twirl and virgin green teas, long ding, silver tips, Oolong, Lung Ching, Long Jink black, organic, young gunpowder, handmade and frost.

ENTRANTS

While Craigmore Plantations will offer the largest volume of 300 kg of a single-grade lot (young gunpowder), Avataa grades of multi-brew teas from Bluegate Beverages are first-time entrants in Indian auctions.

The auction will be conducted at 11 a.m. on the Tea Board e-auction portal at Coonoor Tea Trade Association. Buyers registered with any auction centre in India can participate at their respective locations.

"NPA members run heritage estates with thrust on professional tasting. They contribute significantly to society by operating schools, hospitals and in rural communication. They stick to 'fair trade' practices even in employment. So, we are telling importing nations that sourcing speciality teas from Nilgiri estates assures them quality teas backed with sound socio-eco-friendly production processes", said Mr Jacob.

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Record prices fetched at Nilgiri speciality tea auction

COONOOR, MARCH 12: A new chapter has been opened in the commercial history of Nilgiri speciality teas with black, white and green teas fetching record prices at the Winter Speciality auction held this weekend by Nilgiri Planters' Association (NPA) with the Tea Board as principal sponsor.

UPASI Silver Tips Tea topped the auction when Golden Tips Tea Co, Kolkata, bought it for Rs 9,010 a kg. Havukal Estate's Golden Tips tea fetched the second highest price of Rs 7,500. Korakundah Estate's White Tea came third at Rs 7,310 followed by Glendale's Golden Twirl at Rs 7,200.

GREEN TEAS

Among green teas, Avataa Virgin Green from Bluegate Beverages fetched the highest price of Rs 6,011. It was the only green tea to be sold above Rs 6,000-mark but the other Avataa multi-brew teas which were first-time entrants in any Indian auctions were among the top favourites - Rs 5,642 for White Tea, Rs 5,632 for Twirl Green Tea, Rs 5,510 for Nilgiri Long Ding, Rs 5,232 for different White Tea, Rs 4,500 for different long ding and Rs 3,661 for different Twirl green.

"As the response has been overwhelming, these teas will, henceforth, be regularly available in the markets", the Bluegate Director, Mr G. Udayakumar, told Business Line.

"Totally, 96 per cent of the 1,535 kg on offer was sold fetching a total earning of Rs 23,52,765. The average price was Rs 1,686 a kg. About 38 per cent of the offer fetched Rs 2,000 and more a kg.

The highest overall earning of Rs 5.50 lakh was bagged by Sutton Estate by selling 230 kg of specialty teas", NPA Chairman Mr Suresh Jacob said.



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Award-winning premium Nilgiri green tea now in India

The ‘Avataa Nilgiri Long Ding Green Tea', popular in the US and Europe, will henceforth be available in the Indian markets.
“This tea has won the prestigious certification ‘tea with superior characteristics' at ‘North American Hot Tea Spring Championship 2011'...

Read More

Nilgiri speciality tea gets export order

A high-value-low-volume Nilgiri speciality tea has received bulk export order. Tea export major, JFK International Ltd., has placed orders for 150 kg of Avataa speciality tea manufactured by Bluegate Beverages P Ltd with the one-bud-and-one-leaf tea handpicked from select pockets of single garden, Billimalai Estate, situated at 6,400...

Read More

Avataa multibrew teas enter Indian auctions

The Avataa Nilgiri multi-brew teas, popular in the US and Europe, will enter Indian auctions through the ‘Nilgiri Winter Speciality Tea Auction' to be conducted on March 10 by the Nilgiri Planters' Association with the Tea Board as principal sponsor “This is the first time our high-value-low-volume teas are being offered in...

Read More

Over 1,500 kg speciality teas up for auction in Coonoor

TA volume of 1,535 kg of high-value teas from 21 factories will be offered at the ‘Nilgiri Winter Speciality Tea Auction' to be conducted on Saturday by the Nilgiri Planters' Association (NPA), with the Tea Board as its principal sponsor. These are speciality teas manufactured this winter from bushes selected ....

Read More

Teas fetch record prices at at Nilgiris speciality sale

A new chapter has been opened in the commercial history of Nilgiri speciality teas with black, white and green teas fetching record prices at the Winter Speciality auction held this weekend by Nilgiri Planters' Association (NPA) with the Tea Board as principal sponsor. UPASI Silver Tips Tea topped the auction with Golden Tips Tea Co, Kolkata...

Read More